3 Beautiful Reasons to Rub Your Body ... or ... Someone else’s !

Omaré’s new advertising slogan for their Pearl Collection of body lotions made its debut appearance in several French health and beauty publications this month. Omaré plans to use the “Beautiful Reasons” slogan in all of the markets where the Pearl Collection is currently marketed from the U.S. to Eastern European and Asian markets such as Vietnam.
Eliana de Melo MacLeay, Omaré’s Product Director, describes the 3 lotions as “so Latin – fresh, sexy and elegant. They really appeal to my Brazilian sense of sensuality”. The 3 Pearl products – Revitalising Pearls, Daydream Pearls and Sunset Pearls are a clear demonstration of Omaré’s decision to branch out into innovative and fun retail spa products as a complement to their well-known high performance professional spa line. Mrs. de Melo MacLeay sums it up when she says, “We felt it was time to stress products that were fun to use, fun to look at and fun to experience on a variety of levels and that appeal to several senses at the same time – sight, touch and smell. The Pearls are simply magical. They are pure seduction. You can’t see them without wanting to touch and smell them. When you shake them vigorously for use, the perfect pearly beads of oil disappear in a whirl of fragrant colour. Within 5 minutes, the pearls begin to reform and in less than half an hour the perfectly formed pearls have magically reformed and separated form the colourful fragrance phase. Best of all, there are three of them – a colour, a fragrance and an ingredient mix to suit almost any taste.”
The blue-cyan Revitalising Pearls are a refreshing mix of niaouli essential oil, laminaria algae extract and Dead Sea salt. Niaouli essential oil is renowned for its purifying qualities while Dead Sea salt is widely used for its rich, unique mineral profile. The most masculine of the three lotions, the Revitalising Pearls are perfect for after shower or after fitness workout applications. Their invigorating fragrance and refreshing feel make them an ideal choice for men and women on the go, people who thrive on the pressure. 


The sea green Daydream Pearls are an intriguing combination of ylang ylang essential oil, laminaria algae extract and Dead Sea salt and are perfect for after bath applications or for light and relaxing body rubs where massage oil is not required. Laminaria digitata alga is rich in vitamins and minerals that are responsible for its reputation as an important natural skin protection ingredient. The ylang ylang essential oil, considered in many cultures to be an aphrodisiac aroma, combined with a mild hint of vanilla fragrance make the Daydream Pearls a must for those seeking to chill out and unwind from the stress of contemporary urban lifestyles.


The golden Sunset Pearls are a sensually fragrant mix of Chinese Wolfberry, Dead Sea salts and laminaria algae extract. Chinese wolfberry has been used for centuries in Chinese traditional medicine as an anti-ageing ingredient and is well known for its high antioxidant content. The hypnotic, earthy green tea fragrance of the Sunset Pearls and the light golden glow they impart to the skin make them a perfect ally when seduction is a must. Like the other Pearls, they can, of course, be used as an after bath or after shower body lotion.


Eliana de Melo MacLeay is quick to point out that “while these 3 products target the retail market, they are also very useful as an innovative final touch in Omaré body care protocols. Depending on the type of treatment, a light rub down application of the appropriate Pearl lotion is a unique and highly enjoyable final touch to any body care protocol.”
She goes on the emphasize that “this new campaign is the perfect complement to the Omaré, I LOVE IT campaign launched earlier this year in Europe to promote our high-end retail creams and serums. It allows us to occupy several niches at the same time and to underline the fact that an upscale pro line can also be fun and target a younger market. With the new campaign, Omaré has placed the emphasis on the Pearl’s use as a body rub medium. Not intended for massages, they are nevertheless an absolutely delicious way to rediscover the pleasures of light and fragrant rubdowns. As the slogan says they really are 3 Beautiful Reasons to Rub Your Body … or … Someone else’s!”

The Pearl Collection

Omaré is shipping its new Pearl Collection this month to distributors in the U.S., Singapore and the Baltic States. The 3 bi-phase lotions that make up the Collection are bath & body comfort products destined for after bath & after shower use as well as for body rubs and enhancing skin radiance.

The blue-cyan Revitalising Pearls (shown here) are a refreshing mix of niaouli essential oil, laminaria algae extract and Dead Sea salt. They are perfect for after shower or after fitness workout applications. Their invigorating fragrance and refreshing feel make the Revitalising Pearls an ideal choice for men and women on the go who enjoy the pressure.

The sea green Daydream Pearls are an intriguing combination of ylang ylang essential oil, laminaria algae extract and Dead Sea salt and are perfect for after bath applications or for relaxing body rubs. The ylang ylang essential oil combined with a hint of mild vanilla fragrance make the Daydream Pearls a must for those seeking to unwind from the stress of contemporary urban lifestyles.

The golden Sunset Pearls are a sensually fragrant mix of Chinese Wolfberry, Dead Sea salts and laminaria algae extract. Their deep, hypnotising fragrance and the light golden glow they impart to the skin make them the perfect ally when seduction is a must. Like the other Pearls, they can, of course, be used as an after bath or after shower body lotion.

While these three products target the retail market, they are also very useful as an innovative final touch in Omaré body care protocols. Depending on the type of treatment, a light rub down application of the appropriate Pearl lotion is a unique and highly enjoyable way to finish a treatment.

Omarage 21

Omaré has just released its new 21-day wrinkle relaxing face care complex Omarage 21. Packaged in convenient individual capsules, it is designed for intensive anti-ageing programmes targeting wrinkles, particularly around the eye, forehead and mouth areas. Over the years, repeated facial expressions and gestures as well as exposure to the elements contribute to the appearance of expression lines. With age, the repeated muscular contractions generated by facial expressions accentuate the depth, and therefore the appearance, of these wrinkles.

Omarage™ contains skin conditioners and the hexapeptide Acetyl Hexapeptide-8 designed to combat expression lines, relaxing and smoothing them for a fresher, younger-looking skin. Targeting the same wrinkle-formation mechanism as Botulinum Toxin, Omarage 21 is a safe and gentle, topically-applied alternative to Botulinum Toxin injections. Its action profile makes it the perfect complement to our Sunrise / Sunset Rejuvenating Creams, our Eye & Lip Contour Cream and our Lifting Serum. With a host of professional products including our Acerola Multi-vitamin and Rejuvenating peel-off masks and our clay and fruit-based Radiance mask and Radiance Solution, Omaré has placed wrinkle reduction and skin firming at the top of its face care priorities with products adapted to all ages and skin conditions designed to target a wide spectrum of wrinkle generation mechanisms.

3 New Omaré Massage Protocols

Omaré is launching 3 new massage protocols and 3 new Essential Oil blends this autumn:

Serensis™ : ylang ylang, lavender, geranium, petitgrain bigarade, & Camomille essential oils.
Stimulisse™ : lemongrass, geranium, vetiver, niaouli & spearmint essential oils.
Silhouesence™ : criste marine, cedarwood atlas, myrtle, cypress & lemongrass essential oils.

The three massages will be the object of a new Omaré DVD detailing the complete body care treatments : The Sernesis™ Relaxation Massage Protocol / The Stimulisse™ Energising Massage protocol / The Silhouessence™ Modeling Massage Protocol. Our Ocean Oil will be used as the carrier oil adding the powerful cosmetic properties of its high laminaria algae content to the high performance essential oil blends.

Abridged versions of the three massage protocols have been adapted to existing Omaré body care treatments. In addition to their role in the massage protocols, the three blends will also be employed in existing Omaré spa bath treatment protocols as well as in new Omaré foot and hand care protocols. Product excellence and versatility remain at the heart of Omaré product development objectives.

Launching of the three massage protocols and the essential oil blends is programmed for year-end 2007 preparing the way for two new exotic retail face and body oil blends to be commercialised in the first quarter of 2008. These high performance luxury blends will be the object of a detailed press release in the coming months. If you subscribe to this blog, you’ll be among the first to learn all about these exciting new products.