Spotlight on Valérie Le Gendre

It has been almost a year since Valérie Le Gendre took over the post of Chief International Trainer for Omaré. During this time she has travelled widely and trained Thai, Vietnamese, Russian and French aestheticians in Asia, Europe and the Middle East. In 2008, her schedule promises to be busier than ever with trips planned for the U.S.A, SE Asia, the Baltic States and eventually China.

In addition to her purely education-based work, she has offered valuable input into Omaré’s product and protocol development. Her 8 years of experience working as an aesthetician in France and England with a wide range of high profile international brands has brought a wealth of insight into what really makes Omaré so different from its competitors.

Over the past year, Ms. Le Gendre has worked with Omaré R& D on the development of Omaré’s new signature body massages (Serensis™ / Stimulisse™ / Silhouessence™) as well as on creating new hand and foot care protocols employing many existing Omaré body care products – reinforcing the brand’s commitment to versatile compact line development. These new protocols will be launched in France in the first quarter of 2008 and will be made available internationally from the second quarter of 2008 onwards. An upcoming blog entry will provide more news concerning these versatile and practical protocols.

She has also been instrumental in providing valuable insight concerning service development for French-based spa and salon clients. Having worked for years herself as a client of major brands, she is well placed to know what spa clients are really looking for and how best to serve their needs. The development of new personalised services for French clients has benefited greatly from her experience.

Omaré Head Office would like to salute Ms. Le Gendre’s contribution to the on-going development of Omaré over the past year.

Omaré Brand Profile and Commitments

A resolutely contemporary line of professional face and body care products steeped in the French tradition of marine-based thalasso and algotherapy, Omaré’s uniqueness resides in a development philosophy that synergizes treatment traditions from the four corners of the globe - from the Orient to the Amazon via Africa. This global approach applies to all aspects of brand development from individual ingredient choices to formulations, application techniques and treatment protocols. Marrying Chinese wolfberry with marine collagen and Amazonian acerola in anti-wrinkle formulations and combining Chinese green tea, French grapes and Spirulina algae for anti-ageing treatments illustrate the cosmopolitan nature of the Omaré line. Far from the fashion-inspired formulations that inundate today’s retail markets, “results” are Omaré’s guiding light - results whose sources of inspiration are rooted in the concepts of Renewal, Harmony and Well-being.

Omaré is a rigorous, technical line that demands the active participation of dedicated aestheticians.. We are deeply committed to offering spas, institutes and thalasso/balneo centres a well-balanced mix of both face and body care concepts that empower aestheticians with real-time versatility and therapy options designed to effectively meet the specific needs of individual clients. Much more than a professional product line, Omaré is a treatment philosophy that elevates contemporary face and body care to a quality of life concept.

The Omaré line consists of state-of-the-art face & body care products in 7 professional treatment categories - Cleansing, Anti-Ageing, Whitening, Protection / Prevention, Moisturising, Slimming / Firming and Hair & Scalp Revitalisation. Emphasis has always been placed on developing flexible professional salon & spa treatments with coherent home-based follow-up programmes. As is the case with daily exercise and healthy eating habits, daily home-based face & body care are essential to maintaining healthier and younger-looking skin. Omaré beauticians are more than beauty technicians, they are beauty and body care guides, committed to helping clients improve the quality of their day-to-day lives by offering concrete advice on how to achieve and maintain treatment results at home as well as in a professional environment.

Stressing the importance of developing effective comprehensive treatment programmes rather than simply creating isolated individual products has resulted in a line that is coherent, compact and versatile, with a minimum number of products offering a maximum number of treatment variations.

This comprehensive approach to product development is also reflected in our commitment to product hygiene and stability. Omaré uses only tubes and high-tech invisible membrane airless flacons for retail packaging of creams and serums, thereby avoiding the contamination and oxidation questions often associated with jar formats. All of our professional creams and serums are also packaged in tubes and flacons while our peel-off face masks are all individually wrapped to maintain freshness.

Omaré is deeply committed to a cosmopolitan collaborative approach to brand development based on a policy of ongoing exchanges with our national distributors and their clients worldwide, exchanges that embody a wealth of learning and experience. We believe that listening and learning reflect respect and that respect assures long-term brand integrity, without which our founding principles of Renewal, Harmony and Well-being are just empty words.