3 Beautiful Reasons to Rub Your Body ... or ... Someone else’s !

Omaré’s new advertising slogan for their Pearl Collection of body lotions made its debut appearance in several French health and beauty publications this month. Omaré plans to use the “Beautiful Reasons” slogan in all of the markets where the Pearl Collection is currently marketed from the U.S. to Eastern European and Asian markets such as Vietnam.
Eliana de Melo MacLeay, Omaré’s Product Director, describes the 3 lotions as “so Latin – fresh, sexy and elegant. They really appeal to my Brazilian sense of sensuality”. The 3 Pearl products – Revitalising Pearls, Daydream Pearls and Sunset Pearls are a clear demonstration of Omaré’s decision to branch out into innovative and fun retail spa products as a complement to their well-known high performance professional spa line. Mrs. de Melo MacLeay sums it up when she says, “We felt it was time to stress products that were fun to use, fun to look at and fun to experience on a variety of levels and that appeal to several senses at the same time – sight, touch and smell. The Pearls are simply magical. They are pure seduction. You can’t see them without wanting to touch and smell them. When you shake them vigorously for use, the perfect pearly beads of oil disappear in a whirl of fragrant colour. Within 5 minutes, the pearls begin to reform and in less than half an hour the perfectly formed pearls have magically reformed and separated form the colourful fragrance phase. Best of all, there are three of them – a colour, a fragrance and an ingredient mix to suit almost any taste.”
The blue-cyan Revitalising Pearls are a refreshing mix of niaouli essential oil, laminaria algae extract and Dead Sea salt. Niaouli essential oil is renowned for its purifying qualities while Dead Sea salt is widely used for its rich, unique mineral profile. The most masculine of the three lotions, the Revitalising Pearls are perfect for after shower or after fitness workout applications. Their invigorating fragrance and refreshing feel make them an ideal choice for men and women on the go, people who thrive on the pressure. 


The sea green Daydream Pearls are an intriguing combination of ylang ylang essential oil, laminaria algae extract and Dead Sea salt and are perfect for after bath applications or for light and relaxing body rubs where massage oil is not required. Laminaria digitata alga is rich in vitamins and minerals that are responsible for its reputation as an important natural skin protection ingredient. The ylang ylang essential oil, considered in many cultures to be an aphrodisiac aroma, combined with a mild hint of vanilla fragrance make the Daydream Pearls a must for those seeking to chill out and unwind from the stress of contemporary urban lifestyles.


The golden Sunset Pearls are a sensually fragrant mix of Chinese Wolfberry, Dead Sea salts and laminaria algae extract. Chinese wolfberry has been used for centuries in Chinese traditional medicine as an anti-ageing ingredient and is well known for its high antioxidant content. The hypnotic, earthy green tea fragrance of the Sunset Pearls and the light golden glow they impart to the skin make them a perfect ally when seduction is a must. Like the other Pearls, they can, of course, be used as an after bath or after shower body lotion.


Eliana de Melo MacLeay is quick to point out that “while these 3 products target the retail market, they are also very useful as an innovative final touch in Omaré body care protocols. Depending on the type of treatment, a light rub down application of the appropriate Pearl lotion is a unique and highly enjoyable final touch to any body care protocol.”
She goes on the emphasize that “this new campaign is the perfect complement to the Omaré, I LOVE IT campaign launched earlier this year in Europe to promote our high-end retail creams and serums. It allows us to occupy several niches at the same time and to underline the fact that an upscale pro line can also be fun and target a younger market. With the new campaign, Omaré has placed the emphasis on the Pearl’s use as a body rub medium. Not intended for massages, they are nevertheless an absolutely delicious way to rediscover the pleasures of light and fragrant rubdowns. As the slogan says they really are 3 Beautiful Reasons to Rub Your Body … or … Someone else’s!”

Omaré Professional Skin Care launches Persian Gulf State Distribution at the Dubai Congress on Anti Aging & Aesthetic Medicine

Omaré France is pleased to announce the launching of Omaré distribution in the Persian Gulf State region starting this November with their new regional distributor QCan International, a rapidly growing company headquartered in Mississauga, Ontario, Canada with Middle East regional office in Kuwait (QCAN General Trading Co.). Distribution will kick off with the Qcan’s participation at the Dubai Congress on Anti Aging & Aesthetic Medicine at the World Trade Center in Dubai from November 7th – 9th, 2008.

Spearheaded by Qcan’s new Well-being Business Unit, regional distribution will begin immediately in Kuwait and Bahrain followed by Dubai, Saudi Arabia and Egypt before the end of the year. Qatar, Oman and Yemen will follow early in 2009. Omaré offers an exceptionally rich selection of professional signature protocols in Face, Hand, Foot and Body Care, not to mention its signature Massages: Serensis™, Stimulisse™ and Silhouessence™. Over 30 standard beauty and well-being protocols, not including an ever-growing number of spin-off protocols custom-designed for health care and fitness centres worldwide.

Eliana de Melo MacLeay, Omaré’s Product Director, describes the latest member of the Omaré’s world distribution network as “a dynamic team of experienced health care professionals dedicated to bringing Omaré’s advanced professional and retail skin care products and protocols to a new generation of health and well-being specialists. This is an exceptional opportunity for Omaré. The skin care business in the Gulf States is expanding rapidly and there is a genuine need for product lines that offer real-time results. Omaré has the required products, protocols and development philosophy. Our products target high-end spas, medi-spas, thalassotherapy and skin care centers that are looking for safe, high performance results from a versatile and compact line. We now have the distributor to bring our message to Gulf State markets. We are very excited about this collaboration.”

QCan International’s President and CEO, Dr. Tarek Hussein, describes Omaré as “a perfect fit” for the Gulf State markets. He adds “Omaré not only has the know-how, they also have the cosmopolitan profile we were looking for. The Omaré line offers high performance, soft-acting marine and terrestrial botanical-based care protocols for a full range of skin conditions from oily to dry skin to those conditions involving complexion uniformity, not to mention one of the most versatile anti-ageing skin care programs available today. Their skin care development philosophy reflects an ongoing dedication to innovative, high performance products coupled with a profound respect for cultural differences and an open-mindedness that consciously makes room for new influences. This is rare in today’s world – rare and important. This open, multi-cultural approach to quality face and body care is certainly both natural and understandable given the fact that we are talking about a prestige French brand and member of the French Federation of Beauty Enterprises, that was created by a trio of professionals from countries on three different continents – Canada (Managing Director, Scott MacLeay), Brazil (Product Director, Eliana de Melo MacLeay) and Indonesia (R&D, Ien Nio Bourrelly). We are talking about a team that is not only intimately familiar with world market trends but also with the centuries-old skin care traditions that are the very foundations of these trends. Respect for culturally diverse traditions and the desire and the know-how to synergize them are important to Qcan. Omaré delivers on all fronts. I expect Omaré to be a major player in the region.”

Omaré’s chief international trainer and French skin care expert, Valérie Le Gendre, who just returned to France after directing U.S. training sessions with Omaré’s American distributor Jolie Visage Medical Aesthetics, will be in Kuwait during the first week in November for on-site training of the QCan team. She will also be participating alongside the team at the Dubai Congress on Anti-ageing and Aesthetic Medicine carrying the Omaré message of RENEWAL, HARMONY and WELL-BEING to the Region.