Omaré at EXPOCOSMETICA in Porto, Portugal

Manuela Moreira Instituto de Beleza, exclusive distributors of Omaré face and body care in Portugal, presented the complete Omaré professional and retail beauty line at EXPOCOSMETICA, Porto’s international cosmetics trade fair from April 18th to 20th. EXPOCOSMETICA pays tribute to every aspect of the beauty business from make-up and hair care to skin care and professional spa care. Manuela and Joao Moreira were present with their team of skin care experts offering contemporary skin care advice and offering personal insight on the unique effectiveness of the Omaré line. Demonstrations were programmed daily to give visitors a first hand look at what Omaré has to offer.

Visitors were particularly intrigued by Omaré’s signature massages, essential oil blends and unique massage oils as well as by the large selection of professional face care protocols offering versatile, real-time solutions to contemporary skin care problems. Omaré offers more than 30 standard face and body care protocols including 6 foot and hand care programmes and three signature massages.

Manuela Moreira and her team have been Omaré’s exclusive distributors in Portugal for almost a year now and business continues to expand nationally in spite of the world economic situation. Their expertise and uncompromising dedication to quality spa care are second to none in the Portuguese market. With a new online retail sales site for Portuguese clients and promotional events like EXPOCOSMETICA, it looks like 2009 is going to be a big year for Omaré in Portugal. Omaré is in good hands.

For more information on Omaré in Portugal please contact :
MANUELA MOREIRA INSTITUTO DE BELEZA LDA. - Email: comercial@manuela-moreira.com

3 Beautiful Reasons to Rub Your Body ... or ... Someone else’s !

Omaré’s new advertising slogan for their Pearl Collection of body lotions made its debut appearance in several French health and beauty publications this month. Omaré plans to use the “Beautiful Reasons” slogan in all of the markets where the Pearl Collection is currently marketed from the U.S. to Eastern European and Asian markets such as Vietnam.
Eliana de Melo MacLeay, Omaré’s Product Director, describes the 3 lotions as “so Latin – fresh, sexy and elegant. They really appeal to my Brazilian sense of sensuality”. The 3 Pearl products – Revitalising Pearls, Daydream Pearls and Sunset Pearls are a clear demonstration of Omaré’s decision to branch out into innovative and fun retail spa products as a complement to their well-known high performance professional spa line. Mrs. de Melo MacLeay sums it up when she says, “We felt it was time to stress products that were fun to use, fun to look at and fun to experience on a variety of levels and that appeal to several senses at the same time – sight, touch and smell. The Pearls are simply magical. They are pure seduction. You can’t see them without wanting to touch and smell them. When you shake them vigorously for use, the perfect pearly beads of oil disappear in a whirl of fragrant colour. Within 5 minutes, the pearls begin to reform and in less than half an hour the perfectly formed pearls have magically reformed and separated form the colourful fragrance phase. Best of all, there are three of them – a colour, a fragrance and an ingredient mix to suit almost any taste.”
The blue-cyan Revitalising Pearls are a refreshing mix of niaouli essential oil, laminaria algae extract and Dead Sea salt. Niaouli essential oil is renowned for its purifying qualities while Dead Sea salt is widely used for its rich, unique mineral profile. The most masculine of the three lotions, the Revitalising Pearls are perfect for after shower or after fitness workout applications. Their invigorating fragrance and refreshing feel make them an ideal choice for men and women on the go, people who thrive on the pressure. 


The sea green Daydream Pearls are an intriguing combination of ylang ylang essential oil, laminaria algae extract and Dead Sea salt and are perfect for after bath applications or for light and relaxing body rubs where massage oil is not required. Laminaria digitata alga is rich in vitamins and minerals that are responsible for its reputation as an important natural skin protection ingredient. The ylang ylang essential oil, considered in many cultures to be an aphrodisiac aroma, combined with a mild hint of vanilla fragrance make the Daydream Pearls a must for those seeking to chill out and unwind from the stress of contemporary urban lifestyles.


The golden Sunset Pearls are a sensually fragrant mix of Chinese Wolfberry, Dead Sea salts and laminaria algae extract. Chinese wolfberry has been used for centuries in Chinese traditional medicine as an anti-ageing ingredient and is well known for its high antioxidant content. The hypnotic, earthy green tea fragrance of the Sunset Pearls and the light golden glow they impart to the skin make them a perfect ally when seduction is a must. Like the other Pearls, they can, of course, be used as an after bath or after shower body lotion.


Eliana de Melo MacLeay is quick to point out that “while these 3 products target the retail market, they are also very useful as an innovative final touch in Omaré body care protocols. Depending on the type of treatment, a light rub down application of the appropriate Pearl lotion is a unique and highly enjoyable final touch to any body care protocol.”
She goes on the emphasize that “this new campaign is the perfect complement to the Omaré, I LOVE IT campaign launched earlier this year in Europe to promote our high-end retail creams and serums. It allows us to occupy several niches at the same time and to underline the fact that an upscale pro line can also be fun and target a younger market. With the new campaign, Omaré has placed the emphasis on the Pearl’s use as a body rub medium. Not intended for massages, they are nevertheless an absolutely delicious way to rediscover the pleasures of light and fragrant rubdowns. As the slogan says they really are 3 Beautiful Reasons to Rub Your Body … or … Someone else’s!”

Omaré Professional Skin Care launches Persian Gulf State Distribution at the Dubai Congress on Anti Aging & Aesthetic Medicine

Omaré France is pleased to announce the launching of Omaré distribution in the Persian Gulf State region starting this November with their new regional distributor QCan International, a rapidly growing company headquartered in Mississauga, Ontario, Canada with Middle East regional office in Kuwait (QCAN General Trading Co.). Distribution will kick off with the Qcan’s participation at the Dubai Congress on Anti Aging & Aesthetic Medicine at the World Trade Center in Dubai from November 7th – 9th, 2008.

Spearheaded by Qcan’s new Well-being Business Unit, regional distribution will begin immediately in Kuwait and Bahrain followed by Dubai, Saudi Arabia and Egypt before the end of the year. Qatar, Oman and Yemen will follow early in 2009. Omaré offers an exceptionally rich selection of professional signature protocols in Face, Hand, Foot and Body Care, not to mention its signature Massages: Serensis™, Stimulisse™ and Silhouessence™. Over 30 standard beauty and well-being protocols, not including an ever-growing number of spin-off protocols custom-designed for health care and fitness centres worldwide.

Eliana de Melo MacLeay, Omaré’s Product Director, describes the latest member of the Omaré’s world distribution network as “a dynamic team of experienced health care professionals dedicated to bringing Omaré’s advanced professional and retail skin care products and protocols to a new generation of health and well-being specialists. This is an exceptional opportunity for Omaré. The skin care business in the Gulf States is expanding rapidly and there is a genuine need for product lines that offer real-time results. Omaré has the required products, protocols and development philosophy. Our products target high-end spas, medi-spas, thalassotherapy and skin care centers that are looking for safe, high performance results from a versatile and compact line. We now have the distributor to bring our message to Gulf State markets. We are very excited about this collaboration.”

QCan International’s President and CEO, Dr. Tarek Hussein, describes Omaré as “a perfect fit” for the Gulf State markets. He adds “Omaré not only has the know-how, they also have the cosmopolitan profile we were looking for. The Omaré line offers high performance, soft-acting marine and terrestrial botanical-based care protocols for a full range of skin conditions from oily to dry skin to those conditions involving complexion uniformity, not to mention one of the most versatile anti-ageing skin care programs available today. Their skin care development philosophy reflects an ongoing dedication to innovative, high performance products coupled with a profound respect for cultural differences and an open-mindedness that consciously makes room for new influences. This is rare in today’s world – rare and important. This open, multi-cultural approach to quality face and body care is certainly both natural and understandable given the fact that we are talking about a prestige French brand and member of the French Federation of Beauty Enterprises, that was created by a trio of professionals from countries on three different continents – Canada (Managing Director, Scott MacLeay), Brazil (Product Director, Eliana de Melo MacLeay) and Indonesia (R&D, Ien Nio Bourrelly). We are talking about a team that is not only intimately familiar with world market trends but also with the centuries-old skin care traditions that are the very foundations of these trends. Respect for culturally diverse traditions and the desire and the know-how to synergize them are important to Qcan. Omaré delivers on all fronts. I expect Omaré to be a major player in the region.”

Omaré’s chief international trainer and French skin care expert, Valérie Le Gendre, who just returned to France after directing U.S. training sessions with Omaré’s American distributor Jolie Visage Medical Aesthetics, will be in Kuwait during the first week in November for on-site training of the QCan team. She will also be participating alongside the team at the Dubai Congress on Anti-ageing and Aesthetic Medicine carrying the Omaré message of RENEWAL, HARMONY and WELL-BEING to the Region.

CHILDREN and the ENVIRONMENT 2008

In 2007, MACLEAY S.A.R.L. / NOGATEC INTERNATIONAL (NI), worked actively to make progress in two areas social areas that they have supported in the past:
1/ The expansion of their “Reach Out to the Children Programme” created in 2004 to accompany the global development of our Omaré brand of spa and thalassotherapy products & treatments.
2/ Changes in promotional material and product packaging that contribute to improving the environment.

Omaré’s “Reach Out to the Children Programme” is designed to provide support for non-profit organisations that seek to improve the daily well-being of children, particularly in the fields of health, education and the environment (including HIV/AIDS prevention, actions to abolish child labour, social work for orphaned or abandoned children, human rights questions related to children’s rights in general and educational work designed to make children aware of the importance of environmental protection).

Based directly on the annual sales of the Omaré professional products and treatments and set up in collaboration with Omaré distributors in those countries where exclusive distribution agreements are in place and fully operational. In these countries, MACLEAY S.A.R.L. / NI, owners of the Omaré brand, make an annual contribution to selected organisations equal to 1% of annual export sales of the previous year. This year, in collaboration with Omaré distributors in Singapore, Thailand and Russia, donations were made to the Chinese Red Cross to help the victims of the earthquake in China’s Sichuan province.
As of the end of August 2008, donations were made to :

* Children’s Earthquake Fund set up by Half the Sky Children’s Earthquake Relief Fund and China’s Ministry of Civil Affairs: donation made in collaboration with Omaré’s Singaporean distributor Heritage 21 PTE, Singapore, Omaré’s Thai distributor, Tiger Eyes Trading (Thailand), Ltd., and Omaré’s Russian distributor, Line of Beauty.

* The Eastern Social Welfare Society (adoption, post-adoption services and care-giving) in S. Korea: donation made in collaboration with Omaré’s Korean distributor Aro-Cosmetics, Seoul.

* The Rugute Childhood Cancer Fund in Lithuania (assistance for children suffering from cancer, for their families and support for the development of oncology science): donation made in collaboration with Omaré’s Lithuanian distributor UAB Grozio Technologies, Vilnius.

* The St Rita’s School for the Deaf in Cincinnati, Ohio, USA: donation made in collaboration with Omaré’s U.S. distributor Jolie Visage, California, KY, U.S.A. St. Rita’s works to meet the needs of hearing impaired and deaf children in the community.

In addition to its charitable work, Omaré also made major changes in its promotional material and packaging policies that illustrated our comittment to improving the environment. In September 2007, Omaré France announced that all branded plastic carrier bags (used in conjunction with purchases of the brand’s retail cosmetics products), would be manufactured using oxo-biodegradable plastics. This environmentally friendly commitment was made possible thanks to the incorporation of Totally Degradable Plastic Additives (“TDPA™”) technology into the bag production process. It is now widely known that traditional plastics are very stable and not readily degradable and biodegradable in the environment. For this reason, plastic waste represents a major environmental problem. Developed in Canada by EPI Environmental Technologies Inc., TDPA™ based technology enables products made from various types of plastics (including the material used to make Omaré bags) to degrade into environmentally harmless products. EPI indicates that research demonstrates that composts made from TDPA™ treated plastics have no toxic effect on plant or animal life. These bags replaced all paper and ordinary plastic bags previously used by the brand.

Lastly and still on the envirnmental theme, since June 2008, Omaré has replaced the use of PVC flacons employed for the packaging of its well-known and popular professional massage oil, Ocean Oil, by a PE plastic product that is compatible with the product’s rich algae content and specific packaging requirements. Given the recent expansion of Omaré products to include two new massage oils, this change represents a major packaging move. As a professional spa brand, Omaré felt it was important to make impact of their brand slogan “RENEWAL, HARMONY, WELL-BEING” felt not only in the spa face and body care programmes that they develop, but also in a much broader social sense via their product development policies worldwide. This obviously includes making choices that contribute to an improved environment.

In the coming year, MACLEAY S.A.R.L. / NI will continue its actions to improve its environmental record as well as enlisting the support of new distributors in Vietnam, the Gulf states, Portugal and N. Africa to allow the Reach Out to the Children Programme to expand its horizons worldwide. We are determined to see the programme flourish and hope to inspire our distributeurs to make matching contributions annually. We also hope to incite other small companies operating nationally and internationally to take up the challenge of taking concrete action to promote the principles embodied in the actions described in this document.

R. Scott MacLeay - Managing Director, MACLEAY S.A.R.L.

An Innovative Promotional Offer from Omaré U.S.A.

Jolie Visage, exclusive U.S. importer / distributors of Omaré, are currently promoting an exceptional introductory offer for high-end spas taking on the line for the first time - 30 rooms of back bar and full protocol training are up for grabs free of charge for interested upscale spas located any where in the continental U.S.A.

Joanne Lewis, CEO of Jolie Visage Medical Aesthetics, describes their promotional offer of free professional face and body care products and training for up-scale spas as “an exceptional opportunity for spas to add a second major line to their operations or to painlessly make the transition from an existing line to the high performance world of Omaré. The line offers such amazing results in such a wide variety of skin care categories (anti-ageing, lightening & complexion tone equalization, hydra-conditioning moisturizing, protection/prevention, contouring, bath & body comfort) that we wanted spas to be able to see the results for themselves. This meant giving aestheticians the chance to understand what makes Omaré different and why their concepts of real-time versatility and performance are so important. This line is not about mass marketing of empty promises, it is about results for spas interested in empowering their aestheticians to offer their clients the very best in contemporary spa care.”

True to the brand maxim “RENEWAL, HARMONY, WELL-BEING”, Omaré protocols are an invitation to a completely new and innovative generation of skin care – a genuinely cosmopolitan well-being experience. Joanne Lewis, who has considerable experience with French professional skin care, explains that “everyone knows the French have always had something special to offer the skin care world, that special “French touch” we all love. They are particularly strong when it comes to marine ingredients and formulations, but Omaré takes these traditions so much further embracing powerful influences from time-honored Asian, Amazonian and African skin care traditions. I felt that one of the most efficient ways to get this message to discerning spa clients, was to give a selection of top-of-the-line spas the opportunity to experience the complete Omaré experience free of charge.”

So how is this rather unique promotional offer going to work in practical terms? Well it is really very simple. Jolie Visage Head Office and their reps covering regions including California, Arizona, Nevada, Mid-western States and New England will be identifying and approaching key upscale spa candidates with the offer. To be eligible, spas must qualify as candidates in the framework of Omaré’s selective distribution policy that limits the number of spas using the line in a given geographical area and calls for spas to have the requisite highly qualified personnel and facilities in both face and body care fields. A total of 30 rooms of back bar of Omaré Professional Face & Body Care are available to key resort and day spas located anywhere in the continental U.S.. Resorts will be limited to a maximum of 3 rooms of back bar. The offer concerns initial orders only with all required product use and protocol training as well as marketing material being provided free of charge. As with all rare items of exceptional value, it is “first come, first served”.

As Joanne Lewis puts it, “This offer addresses those spas that are tired of offering their clients basically the same thing they have been offering for years. This is for spas looking for something totally new, something that will transport their clients to another level of spa pleasure and performance”. Interested spas seeking detailed information about the offer may contact Joanne Lewis at Jolie Visage (joanne@jolie-visage.com). Joanne will put them in touch with the Omaré rep in their region and set things in motion. “We are expecting to generate a lot of interest” says Lewis, “offers like this are rare. It is a genuinely unique opportunity for those spas that are not afraid of change and real innovation to experiment with a higher plateau of spa care, free of charge”.

Omaré Hand and Foot Care

Omaré has introduced 6 new Hand and Foot Care protocols in France this month. The protocols should be available in other markets by March at the latest. Along with their existing Face and Body Care protocols and the new Signature Massages introduced in the autumn of 2007, Omaré now offers a total of 27 Professional Spa Care protocols.
The new Hand and Face Care protocols are particularly interesting because they combine the use of existing Omaré products and massage techniques, making them particularly cost effective to those venues already using the line. Eliana de Melo MacLeay, Omaré Product Director stresses that « synergising product versatility and compact line development has always been one of Omaré’s key strategic development vectors. It allows our uncompromising commitment to high performance product and protocol quality to remain compatible with the market’s ever-growing concerns for cost effective treatment solutions. There is no doubt that the policy helps spas and salons better rationalise their orders and manage their stock while offering their clients the ultimate in contemporary professional spa care. »

The New Hand Care Protocols include:
The Equaliser : for brighter more uniform skin tone
The Softener : ultra-soothing skin softening for extra dry, rough skin conditions
Rejouvenessence (hands) : antioxidant vitamins & polyphenols for elegant, younger-looking hands

The New Foot Care Protocols include :
The Refresher : a refreshing, purifying lift for tired feet
The Smoother : skin texture smoothing and revitalising for rough, calloused skin
Rejouvenessence (feet) : antioxidant vitamins & polyphenols for elegant, younger-looking feet

Designed with flexibility of use in mind, all of the protocols can be used as specialised stand-alone skin care protocols or be integrated and adapted for use with existing manicure and pedicure procedures.

Spotlight on Valérie Le Gendre

It has been almost a year since Valérie Le Gendre took over the post of Chief International Trainer for Omaré. During this time she has travelled widely and trained Thai, Vietnamese, Russian and French aestheticians in Asia, Europe and the Middle East. In 2008, her schedule promises to be busier than ever with trips planned for the U.S.A, SE Asia, the Baltic States and eventually China.

In addition to her purely education-based work, she has offered valuable input into Omaré’s product and protocol development. Her 8 years of experience working as an aesthetician in France and England with a wide range of high profile international brands has brought a wealth of insight into what really makes Omaré so different from its competitors.

Over the past year, Ms. Le Gendre has worked with Omaré R& D on the development of Omaré’s new signature body massages (Serensis™ / Stimulisse™ / Silhouessence™) as well as on creating new hand and foot care protocols employing many existing Omaré body care products – reinforcing the brand’s commitment to versatile compact line development. These new protocols will be launched in France in the first quarter of 2008 and will be made available internationally from the second quarter of 2008 onwards. An upcoming blog entry will provide more news concerning these versatile and practical protocols.

She has also been instrumental in providing valuable insight concerning service development for French-based spa and salon clients. Having worked for years herself as a client of major brands, she is well placed to know what spa clients are really looking for and how best to serve their needs. The development of new personalised services for French clients has benefited greatly from her experience.

Omaré Head Office would like to salute Ms. Le Gendre’s contribution to the on-going development of Omaré over the past year.