Reach Out to the Children Programme 2007

In 2007, MACLEAY SARL / NOGATEC INTERNATIONAL (NI), continued to expand the “Reach Out to the Children Programme” created in 2004 to accompany the global development of our Omaré brand of spa and thalassotherapy products & treatments. The programme is designed to provide support for non-profit organisations that seek to improve the daily well-being of children, particularly in the fields of health, education and the environment (including HIV/AIDS prevention, actions to abolish child labour, social work for orphaned or abandoned children, human rights questions related to children’s rights in general and educational work designed to make children aware of the importance of environmental protection. Both research work and action of a more practical nature is eligible for consideration.

The programme’s contributions are based directly on the annual sales of the Omaré professional products and treatments. Over the past three years, the programme has been put into place in collaboration with Omaré distributors in those countries where exclusive distribution agreements are in place and fully operational. In these countries, MACLEAY S.A.R.L. / NI, owners of the Omaré brand, make an annual contribution to selected organisations equal to 1% of annual export sales of the previous year. A single non-profit organisation is selected in each country in collaboration with the national Omaré distributor. Contributions to selected organisations are made in the name of Omaré, the local distributor and all of Omaré’s clients.

The first country to benefit from the programme was Singapore in 2005. In 2006 the programme continued in Singapore and got underway in Thailand, S. Korea and Lithuania. In 2007 was further expanded to include the USA and Kuwait.

Improving the quality of children’s daily lives the world implies addressing questions related not only to needs generated by urgent humanitarian situations as well as those related to the sustainability of improvements and their universal applicability, thereby assuring a better quality of life for future generations. The work of both small and large, local and international, charitable organisations is required allowing structures of differing sizes and points of view to offer very different approaches to common problems. The same is true of companies seeking to live productive and socially responsible corporate lives. The flexibility and reactivity of small corporate entities and their proximity to local problems is often a valuable addition to the financial power and international connectivity offered by larger multi-national structures. This diversity of approach can be further strengthened by a strong collaborative framework that permits and promotes co-operation between small and large companies, NGOs and charity organisations As a small company, we are devoted to making our specificity count in the fight for improved child welfare and to promoting the importance of Global Compact in building collaborative bridges worldwide fro the promotion of the principles it defends.

In 2007, MACLEAY S.A.R.L. / NI hopes to enlist the support of new distributors in Russia, Europe and Asia to allow the Programme to expand its horizons worldwide. We will continue working hard to inspire our distributors to make matching contributions annually and will continue speaking out in favour of small business participation in Global Compact.

Omaré Brand Profile and Commitments

A resolutely contemporary line of professional face and body care products steeped in the French tradition of marine-based thalasso and algotherapy, Omaré’s uniqueness resides in a development philosophy that synergizes treatment traditions from the four corners of the globe - from the Orient to the Amazon via Africa. This global approach applies to all aspects of brand development from individual ingredient choices to formulations, application techniques and treatment protocols. Marrying Chinese wolfberry with marine collagen and Amazonian acerola in anti-wrinkle formulations and combining Chinese green tea, French grapes and Spirulina algae for anti-ageing treatments illustrate the cosmopolitan nature of the Omaré line. Far from the fashion-inspired formulations that inundate today’s retail markets, “results” are Omaré’s guiding light - results whose sources of inspiration are rooted in the concepts of Renewal, Harmony and Well-being.

Omaré is a rigorous, technical line that demands the active participation of dedicated aestheticians.. We are deeply committed to offering spas, institutes and thalasso/balneo centres a well-balanced mix of both face and body care concepts that empower aestheticians with real-time versatility and therapy options designed to effectively meet the specific needs of individual clients. Much more than a professional product line, Omaré is a treatment philosophy that elevates contemporary face and body care to a quality of life concept.

The Omaré line consists of state-of-the-art face & body care products in 7 professional treatment categories - Cleansing, Anti-Ageing, Whitening, Protection / Prevention, Moisturising, Slimming / Firming and Hair & Scalp Revitalisation. Emphasis has always been placed on developing flexible professional salon & spa treatments with coherent home-based follow-up programmes. As is the case with daily exercise and healthy eating habits, daily home-based face & body care are essential to maintaining healthier and younger-looking skin. Omaré beauticians are more than beauty technicians, they are beauty and body care guides, committed to helping clients improve the quality of their day-to-day lives by offering concrete advice on how to achieve and maintain treatment results at home as well as in a professional environment.

Stressing the importance of developing effective comprehensive treatment programmes rather than simply creating isolated individual products has resulted in a line that is coherent, compact and versatile, with a minimum number of products offering a maximum number of treatment variations.

This comprehensive approach to product development is also reflected in our commitment to product hygiene and stability. Omaré uses only tubes and high-tech invisible membrane airless flacons for retail packaging of creams and serums, thereby avoiding the contamination and oxidation questions often associated with jar formats. All of our professional creams and serums are also packaged in tubes and flacons while our peel-off face masks are all individually wrapped to maintain freshness.

Omaré is deeply committed to a cosmopolitan collaborative approach to brand development based on a policy of ongoing exchanges with our national distributors and their clients worldwide, exchanges that embody a wealth of learning and experience. We believe that listening and learning reflect respect and that respect assures long-term brand integrity, without which our founding principles of Renewal, Harmony and Well-being are just empty words.